consequently grounded.

ramblings of an aspiring marketer

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The Marketer in Me

On April 3, 2010 I was a Political Theory and Constitutional Democracy major in the James Madison College at MSU. I desired to be a politician, to market my ideas as a plan to help America. I was not thinking about how marketing affected me or my dreams, I was just thinking.

When news of the iPad came out, I scoffed. I thought Apple was nuts to believe that consumers could ever find a need for, what I called, the iPod Mega, or what they called then, the iPad.

I mocked Apple for trying to create a need for the product, to essentially create a category.

Boy, was I wrong.

I sit here now, typing steadily on my iPad 2, knowing now what I never dreamed of then: that watching Apple market the iPad, and create the need for even me, turned me into a marketer.

I know that I’ve always been interested in selling ideas or being persuasive- that was my love of politics. I didn’t know the realm of possibilities, I didn’t know what I would find to love even more.

iPad

Filed under advertising new media marketing

74 notes

Love is the strongest emotion any creature can feel except for hate, but hate can’t hurt you. Love, and trust, and friendship, and all the other emotions humans value so much, are the only emotions that can bring pain. Only love can break a heart into so many pieces.
Amelia Atwater-Rhodes 

(Source: bavarde)

40 notes

You’re little grains of sand after a long day on the coast. You’re seemingly easy to brush off until I realize you’re impossible to shake. Pieces of you follow me everywhere, clinging to my calves and the backs of my arms. No matter how hard I try, it’s impossible to rid myself of you completely.

(Source: bavarde)

737 notes

Lego - Story Bricks

The ads appeared on four consecutive pages. LEGO is a company that has fostered imagination, invention and creativity for over 60 years. So it is unusual for these ads to feature only long copy with minimal imagery. However, upon reading each of these scenarios the ad comes to life in a way that is unique only to the reader and how they see these playtime scenarios in their mind’s eye. Typographic elements of kerning contrasted with tracking allow the reader to almost get lost in the copy selecting keywords for their imagination. The fourth ad in the series, “Yellow Brick” features a notepad with the tagline “Every LEGO brick tells a story. Build yours.”

Advertising Agency: Pereira & O’Dell, Brazil
Chief Creative Officer: PJ Pereira
Creative Director / Copywriter: Aricio Fortes
Creative Director / Art Director: Paulo Coelho
Account Executive: Lo Braz
Illustrator: Eduardo Gomes

(Source: headvertising)